The Brief
- A TikTok challenge known as the \”Chicken Jockey Challenge\” has resulted in cinema-goers throwing snacks and beverages at screens during the new Minecraft film screenings, causing considerable destruction across various theaters throughout the country.
- The Springs Cinema & Taphouse in Sandy Springs experienced a chaotic scene with shattered glass and concessions thrown at the screen, prompting police involvement.
- Theatres are boosting security measures and advising parents to talk about appropriate conduct with their kids, whereas Minecraft’s voice actor Jack Black has requested fans to show respect during shows.
SANDY SPRINGS, Ga.
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A popular TikTok challenge linked to the latest release
Minecraft
The film is wreaking havoc across cinemas nationally — including at an outlet near Atlanta.
Audiences are pelting the screen with snacks and beverages during a particular scene, resulting in significant expenses for repairs and disgruntled staff members.
What we know
The Springs Cinema & Taphouse in Sandy Springs was one of the recent movie theater venues impacted by this incident. On Friday evening, an ordinary screening turned chaotic with scattered popcorn, ICEE drinks, ketchup, and broken glass — consequences of a TikTok challenge dubbed the \”Chicken Jockey Challenge.\”
“It was terrible,” stated Alexi Alvear, who is employed at the theater and had to deal with cleaning up the mess afterward. “It took me three hours.”
Movie theaters nationwide are seeing comparable occurrences where, during a particular scene in the animated film,
Minecraft
At the Springs Cinema, young audience members threw snacks at the screen, imitating popular online video trends. The damage incurred was considerable.
What they\’re saying
They\’re just throwing full ICEEs onto the screen,\” stated Brandt Gully, who owns the Springs Cinema & Taphouse. \”Somehow, they believe this is acceptable due to what they come across on TikTok.
The theater contacted the police, yet numerous individuals involved managed to escape via a fire exit prior to the officers\’ arrival.
It was an awful sight,\” Alvear said additionally. \”This? Not to such a degree.
Gully, who takes pride in the theater’s contribution to the local community, stated that these actions do not align with their mission’s essence. He mentioned, “Our focus has always been on showing high-quality films and engaging with our community.”
Even
Minecraft
Voice actor Jack Black has intervened by sharing an online statement encouraging supporters to show respect when attending screenings.
It’s a quality movie that audiences are appreciating,\” Gully stated. \”They simply need to savor it appropriately.
What\’s next
Movie theaters across the country are boosting security measures and urging parents to discuss proper conduct with their kids in communal areas.
The Source
Alli Levine from FOX 5 interviewed the owner and staff at Springs Cinema & Taphouse located in Sandy Springs for this piece.