\”This program gives both viewers and our participants an inside look at how campaigns for major brands are developed and what processes go into creating them,\” Fallon explained.
Jimmy Fallon
and
The Real Housewives of Beverly Hills
stars Bozoma \”Boz\” Saint John are joining forces to uncover the next \”major concept\” in the upcoming reality competition show.
In Tune with Jimmy Fallon
.
On April 16, NBC declared on Wednesday that the new series has received official approval and will proceed with production.
The Tonight Show
The host, aged 50, is said to launch a top-tier marketing firm and surround himself with the most innovative, articulate, and ambitious professionals he can attract, based on an official description.
I am passionate about branding, enthusiastic towards marketing, and captivated by the realm of advertising,\” Fallon stated. \”I believe there are many people like me who share this enthusiasm. This program offers both participants and viewers an exclusive look at how major brand campaigns are developed and executed. It\’s thrilling.
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According to the press release, the TV personality—who will act as both the host and executive producer for the series—developed the show drawing from their personal knowledge and encounters within international collaborations across various sectors including automotive, insurance, fashion, gaming, and technology.
In addition to Fallon, Saint John will serve as the Chief Marketing Officer at On Brand Agency. The previous Netflix executive will be tasked with \”guiding the creative team and assessing their output.\”
In every episode, the creative team at On Brand Agency will collaborate with a prominent brand that requires an innovative concept for a significant, top-tier marketing initiative. This could involve crafting catchy tunes, organizing extraordinary promotional events, generating highly talked-about advertisements, and developing sought-after branded products.
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The creative team will gain \”unparalleled access\” to the client\’s operations prior to presenting their concept to the brand, working collaboratively with Saint John and Fallon.
The showcased brands will encompass Captain Morgan, Dunkin\’, KitchenAid, Marshalls, Pillsbury, Samsung, SONIC Drive-In, Southwest Airlines, and Therabody.
\”The most exceptional concepts will proceed to the proof-of-concept phase and get the chance to witness their campaigns come alive on the national platform following every episode,\” the press statement goes on.
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The finale will feature a grand final mission during which \”a single visionary will be crowned the top contender in the field, awarded a monetary bonus, and granted an opportunity to reshape societal norms.\”
As all creatives must showcase their inventive prowess to transform the incomplete into the remarkable,\” the statement says. \”The sole guideline? The superior concept prevails.
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